In other words, it's just as easy to overthink as it is to play over for the eightieth time. It's giddy, impersonal, and an uncanny presaging of the 'Live for today, because tomorrow may never come' attitude that would come to define EDM as a whole. The 'whoa-oh-oh's sound like candy-painted drill bits boring into the track's cool, metallic foundation.

She's sounded like a ghost in the machine of her own music ever since, and this particular confection-spun to sugary perfection by producers Max Martin, Alexander Kronlund, Ke$ha, and Dr. 'Till the World Ends,' from Spears' 2011 album Femme Fatale, was borne from Spears' latest career phase-managed by a conservatorship that was set up following her highly publicized mental health struggles in the mid-to-late-2000s. There's a ton of subtext to be read into this endless trend, almost all of it relating to industry-based misogyny-and Spears has certainly been through the wringer when it comes to the myriad ways that the music industry chews up and spits out female artists. Britney Spears - 'Till the World Ends' (2011)ĭid Britney Spears invent EDM? Put aside the outlandishness of the suggestion for a minute, and consider the way female vocalists typically appear within the context of the genre-cum-marketing-term: painted on with total anonymity, not unlike the blank android faces in the faux-deep Will Smith sci-fi actioner I, Robot.